Welcome to Be Athletic Shop!
All products have been tested and approved by Real Coaches & Athletes
We are proud to be the OFFICIAL PARTNER of Exxentric in Hong Kong & Macao.
We are proud to work with all of these brands as partners and ambassadors.
HIGH PERFORMANCE PROGRAMMING
With liam MCSTAY & AQ STRONG
Unlock Your True Athletic Potential
Train Smarter, Recover Faster, and Dominate Your Goals with Liam McStay.
🛑 The Problem
You are putting in the work, but you aren't seeing the results. Whether you are an athlete looking for an edge or a high-performer wanting to build a resilient body and mind, generic cookie-cutter programs won't get you there.
✅ The Solution: AQ Strong Coaching
Join Liam McStay for a comprehensive performance coaching experience. This isn't just a workout plan; it is a complete blueprint for your physical and mental evolution.
Why Liam? Liam combines science-based strength training with mindset conditioning to build the "AQ" (Athletic Quotient). He bridges the gap between rehabilitation and elite performance.
Why Liam? Liam combines science-based strength training with mindset conditioning to build the "AQ" (Athletic Quotient). He bridges the gap between rehabilitation and elite performance.
📋 Choose Your Level
We offer two distinct tiers designed to match your needs and budget.
🥈 SILVER: The Performance Blueprint (Start from $3560)
Perfect for the self-motivated athlete who needs a professional plan but prefers autonomy.
What you get:
- Customized Training Program: A 4-week training block updated monthly, tailored to your equipment and goals.
- App Access: Full access to the AQ Strong app to view video demos and log your weights.
- Monthly Check-ins: A once-a-month review to adjust volume and intensity based on your progress.
- Form Review: Basic video feedback to ensure safe technique on key lifts.
🥇 GOLD: The Elite Mentorship (Start from $6760)
The ultimate "all-in" experience. Maximum accountability, deeper analysis, and holistic lifestyle coaching.
Everything in Silver, PLUS:
- Bi-Weekly Video Calls: Two face-to-face Zoom calls per month to discuss strategy, mindset, and hurdles.
- Advanced Nutrition Coaching: Detailed macro/calorie guidance and meal timing strategies to fuel performance.
- Priority Support: Direct access to Liam via WhatsApp/Text for quick questions and adjustments on the fly.
- Deep-Dive Technical Analysis: Comprehensive breakdown of your movement patterns to correct imbalances instantly.
🏆 Ready to Level Up?
Stop guessing. Start training with purpose.